ELF NYLON HOUSE_24’

2024

 

As a nod to NYLON House’s Metamorphosis theme, we designed an activation that offered festival-goers a moment of transformation—straight out of the desert and into the dewy, high-impact world of the hero product lineup. Enter the Dew Dome: a fully immersive, sensorial journey inspired by the viral Power Grip Primer and the latest launch, Power Grip Setting Spray.

Our goal was to create an eye-popping, content-worthy experience that brought the Power Grip universe to life. From vibrant colors and playful textures to unexpected, sticky-drippy design moments, every detail of the Dew Dome was crafted to surprise, delight, and invite guests to engage—while putting both Power Grip Primer and Setting Spray center stage.

SCOPE

  • Creative Director (overseeing 3D/2D team)

  • Lead Art Direction / Prop Stylist

  • Client Communication

  • Overseeing install [3D, Prop Stlying]

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