FILA EXPLORE LAUNCH

2019

10 CITIES. 3 CONTINENTS.

• New York City (flagship)

• Los Angeles, California

• Tokyo, Japan

• Santorini, Greece

• Mumbai, India

• Beijing, China

• Guangzhou, China

• Seoul, Korea

• Sao Paulo, Brazil

• Chicago, Illinois (complexcon)

Fila Explore was concepted and designed around a series of global retail environments that immersed guests into a world of its own. Combining nature elements and the new collection, it allowed guests to experience something they never have before. The collection was designed around four key themes: Canyon, Woods, Mountains, and Elements. The design weaved unexpected sensorial moments and topography, inspired by these themes, into the shopping experience. The journey left guests feeling ready to conquer anything, from fashion blogs to uncharted terrain.

SCOPE

• Lead 3D Designer

• 3D Modeling - Render - Adobe

• Client Communication

• Specifying finishes/materials

• Coordinating with Drafting + Fabrication

• Supporting Graphic Designer

• Supervising build/graphic install (nyc)

• Overseeing design execution across all cities