TARGET ESSENCE HOLIDAY MARKET

2019

We created an inclusive, fun-filled holiday market that brought to life elements of the Target holiday campaign, and celebrated Holiday Heroes archetypes as represented in the black community, family, and spirit of giving.

The market brought together black entrepreneurs to showcase their offerings across 5 different areas + a large entry space. The large entry space allowed guests to get a sneak peek at some of the black-owned products available at Target in cute tree displays. There was also a welcome desk where free tote bags were handed out and lounge areas to relax. The 5 different areas were: Beauty, Style, Kids, Food and Wellness. Each area had an identity of its own weaving in Target branding, artists, activations, and furniture/decor.

SCOPE

• Lead 3D Designer

• 3D Modeling - Rendering - Adobe

• Overseeing Graphic Design

• Sourcing all furniture and decor

• Client Communication

• Specifying finishes/materials

• Coordinating with Drafting + Fabrication

• Assisting Prop Styling

• Overseeing build/graphic installation